Grab them by the clickbait

By Jacob Puthenparambil

In May this year, I made a statement on Twitter, “Hillary Clinton is not going to win this election, she doesn’t have popular support.” It was mostly ignored, and rightly so. Who in their right minds would take a non-American…

Are Journalists being replaced by bots?

By Jacob Puthenparambil

Journalists need to be put on the endangered species list. Have you met a journalist recently? Chances are very rare. If you work in PR like I do, they are mostly generic email ids such as writers@newspaper.com or editorial@dotcom.com, etc.…

Influencers, you pay them?

By Jacob Puthenparambil

REDHILL.asia is going to launch the REDLIST. A curated list of social media influencers who we think are cool and their views and opinion carry weight. It’s time to put the paid influencer phenomenon to bed. More on the REDLIST towards the end of…